Get ready for a major shake-up in Milwaukee's media scene! Kidd O’Shea is making a triumphant return to the city, and his comeback is packed with exciting new roles that are sure to keep fans tuning in. But here's where it gets even more intriguing: after a decade in Washington DC, where he co-hosted Good Morning Washington and worked as a correspondent for WJLA-TV, O’Shea is diving back into the Milwaukee market with not one, but two high-profile gigs.
First up, he’s taking over as the new afternoon host at iHeartMedia’s Classic Hits station, 95.7 Big-FM (WRIT). If you’re a fan of his energetic style, mark your calendars—his voice will be lighting up your drive home starting soon. But that’s not all. O’Shea is also joining Scripps’ WTMJ-TV as part of their morning newscasts in December, reuniting him with the city he called home for years.
This isn’t his first rodeo in Milwaukee, though. From 1996 to 2004, he hosted nights at 94.5 WKTI, followed by an impressive eleven-year stint at Audacy’s Hot AC station, 99.1 The Mix (WMYX). There, he wore multiple hats—first as APD/MD and afternoon host, then as the morning show anchor for nine years. And let’s not forget his television roots: he kicked off his TV career as a lifestyle reporter for WISN-TV.
But here’s the part most people miss: O’Shea’s return isn’t just about nostalgia. It’s a strategic move that highlights the evolving landscape of local media. With his experience in both radio and TV, he’s a rare talent who can seamlessly bridge the gap between platforms. And this raises a thought-provoking question: In an era of digital dominance, do multi-platform personalities like O’Shea represent the future of local media?
Speaking of industry insights, let’s give a shoutout to Lance Venta, the founder and publisher of RadioInsight.com. Since the mid-1990s, Venta has been the go-to source for radio industry news, and he’s also a mastermind behind content strategies and web platforms for stations nationwide. His take on O’Shea’s return? It’s a testament to the enduring power of local personalities in a fragmented media landscape.
So, what do you think? Is Kidd O’Shea’s return a game-changer for Milwaukee media, or just a trip down memory lane? And more importantly, does local media still hold the same charm in an age of global streaming and digital content? Drop your thoughts in the comments—we’d love to hear your take!
